C/M/459. Consumer behaviour at Tesco Metro

This report examines the consumer behaviour within Tesco Metro from observations made within the store. Trends and patterns were identified regarding the environment, store format, marketing tactics and the type of consumer who purchased products within the supermarket. While observations were taken on individuals it is important to note that there are other factors such as psychological, social and cultural issues which impacted consumer behaviour which were not evident just through observation. Tesco Metro has been a successful store format for Tesco's and this report analyses how Tesco uses devices to influence consumer behaviour, for example, through the use of the Tesco loyalty card.