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Other Papers on :E-Tours

Other Papers on :Marketing and Advertising Strategy

Other Papers on :Strategic Marketing Analysis

C/M/451. A 3-Year Marketing Strategy for E-Tours

(2007, 4500 words)

This report sets out a 3-year marketing strategy for an online travel company that specialises in selling 'specialist' tours to the over 40s market in the US and EU. Having suffered from the downturn in the travel industry following the September 11th terrorist attacks and global health scares, the company in questions is attempting to rebuild and eventually float on the stock exchange. Before detailing the strategy that the company should follow, this report first conducts an environmental audit of the market in which the company competes, including a PEST, Porter's five forces and SWOT analyses.
 
   
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