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Other Papers on :Marketing Dissertations

Other Papers on :Advertising

C/M/449. Proposal. The impact of cultural factors on the perception of advertising message

(2007, 3000 words)

The present research proposal suggests focusing on the impact of cultural factors on the perception of advertising messages. The research will be based on the cross-cultural analysis of the perception of certain advertisings. The participants of different cultural backgrounds will be invited to participate in the study. The findings will enable the researcher to make inferences regarding the degree of influence of cultural factors on the consumers' perception.



 
   
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