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Other Papers on :Sainsbury's

Other Papers on :Tesco

Other Papers on :Direct Marketing

C/M/444. Comparing direct marketing strategies of Tesco and Sainsbury’s

(2007, 1500 words)

The present paper provides the comparative analysis of direct marketing strategies of Tesco and Sainsbury. The analysis is based on the evaluation of the retailers' Internet and mobile marketing tools. The analysis is based from consumer perspective, using such criteria as usability and usefulness of the communication tools. On the basis of the analysis, the recommendations are put forward.



 
   
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