C/M/416. Evaluate and discuss the relationship between the marketing concept and public relations in relation to communication, the public and promotion as well as certain elements of the marketing mix.

This discussion would focus on marketing, communications and public relations to understand the marketing concept as well as the role of promotions in successful marketing management. The marketing mix consisting of 4Ps of product, price, promotion and place, represents strategies that can help promote and meet marketing objectives and strike a balance between the right marketing elements, so that optimum elements are used in the right proportions to bring about success in selling of products and services. An elaborate discussion on the relationship between public relations and marketing focuses on the crucial role of communication in marketing campaigns.