C/M/409. Master's Dissertation: Usability of Blogs in Marketing of Brands

The world is changing at a staggering rate and technology is considered to be the key driver for these changes around us. An analysis of technology and its uses shows that it has permeated in almost every aspect of our life. Blogs are considered to be one of the significant new developments in the information world and therefore they have their implications for the increasingly global business world. Blogs are frequently updated websites consisting of dated entries arranged in reverse chronological order so that the most recent appears first. This research is focused on providing an analysis of the impact of blogs on the marketing strategy of brands. This aim of the study has been achieved through a number of objectives, which include highlighting the importance of information technology in the marketing function of firms; understand the concept of blogging and its relevance to the business functions; highlighting the usage of blogs to achieve marketing strategies; and describing the effects of emerging technologies on the interaction of marketing and blogging. The study uses qualitative data from semi structured interviews and secondary data to provide analysis and findings.