C/M/408. Tammy Ltd case study analysis

This paper answers questions: 1 (Assuming that one of your first tasks is to persuade senior managers at Tammy of the need to collect some marketing information to improve the running of the business. Outline the types of information that you believe would be useful for marketing purposes and discuss how you would collect this information drawing a distinction between secondary and primary data. Explain how this information would assist in marketing the decision making at Tammy.), 2 (Write a report advising senior managers at Tammy how market segmentation might help improve business prospects. Your report should be designed to help senior management to understand the concept of segmentation and describe the appropriate segmentation criteria with examples of how they might be used in the children's clothing and footwear market.) and 5 (Bearing in mind that company has previously relied on obtaining sales through word of mouth recommendation and limited advertising in magazines, discuss what measure would you consider in order to promote sales more actively. Write a report discussing promotional objectives a company might set and how these might be achieved in terms of choice of targets, messages and media. Provide reasons for your suggestions) of the original case study.