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Other Papers on :Standard Chartered PLC

Other Papers on :Strategic Marketing Analysis

C/M/401. A Strategic Marketing Assessment of Standard Chartered PLC

(2007, 3000 words)

This report assesses the strategic marketing position of Standard Chartered, the global financial services group. In so doing, it analyses the global market for retail banking and commercial banking, as well as providing a SWOT analysis of the company in question. The results of these analyses are used to devise a marketing strategy for the company over the subsequent three years.
 
   
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