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Other Papers on :Marketing and Advertising Strategy

C/M/38. Marketing strategy and implementation

(2003, 800 words)

Summary: Definition of marketing strategy and marketing objectives. Analysis of different strategies used for the development of marketing strategy: Porter's generic strategies, BCG (Boston) Matrix, Gap analysis, Ansoff matrix. How to select optimal strategy: competitive strategy (market leader, challenger, follower of nicher), Marketing Mix, 4Cs.
 
   
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