C/M/381. EasyJet: factors in the macro-environment and customer profiles

This work looks at how factors in the macro-environment can influence the behaviour of easyJet customers in its markets over the next five years and undertakes an analysis of easyJet customers establishing the profiles of three different customer types that it serves. Then an analysis of how the marketing mix varies according to the profiles of the three different customer types follows and the work ends with recommendations for change to the marketing mix of each customer profile in light of the current and predicted changes identified.