C/M/377. Strategic Management and choices in the microelectronics industry (case of ST Microelectronics)

This paper introduces the concept of strategy and considers the strategic decisions that organisations need to take in order to compete in competitive markets. There is a brief analysis of the different theories of strategy and concludes that successful strategy is reliant upon organisations developing a 'strategic fit' between the various factors that impact upon a firm. This paper discusses the various choices open to a global firm of micro electronic manufacturers and how they can overcome the challenges imposed by a turbulent market. There is a brief analysis of the trends impacting on the micro electronics industry.