This paper examines the uses of direct marketing. It analyses major channels of direct marketing Ï face-to-face selling, direct mail, catalogue marketing, telemarketing, TV and other direct-response media, kiosk marketing, and electronic marketing. It also uses the examples of direct marketing from different cultures. The study found that direct marketing is a good business opportunity if the companies plan to use it in the right way. The solutions to get rid of junk mail image are also discussed.
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