C/M/35. What can (has) marketing achieve in financial service companies, what are the key issues?

Conclusion: To summarise this report it should be said, that marketing is vital for the financial services because via the marketing activities companies are managing to compete effectively, increase sales and market share. Key issues of marketing financial services are: Differentiation Ability to educate and teach consumers Re-brand the services Segment, target and position services effectively Use loyalty schemes Use internet Benefit from marketing communications activities These elements enable financial service companies to promote and grow in this highly competitive market.