C/M/357. The analysis of the case study on brewery and beer industry considering Coors Brewers Ltd, based in UK and Allied Irish Bank and its financial debacle in 2002

This analysis is based on case studies on brewery and beer industry considering Coors Brewers Ltd, based in UK and Allied Irish Bank and its financial debacle in 2002. Coors Brewers Ltd. is UK’s second largest beer producing companies and in this analysis globalization of the beer market and its role in driving the marketing strategies of beer companies are considered. Recommendations are provided to improve sales and profits of Coors in global markets. The case of Allied Irish bank is discussed in some detail and recommendations are provided on how the bank can come out of its financial crisis brought about by the half a billion dollar fraud by one of its employees in 2002. The marketing strategies that are followed by the company are analysed and recommendations are made to help the company improve its reputation after the major financial blow. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".