C/M/351. Marketing Research and Analysis of Cosmetic and Hair Products

A proposal is drawn to show the market trends in cosmetic and hair products. Market analysis and reports show that the market for female hair styling products has been decreasing and demand for men’s cosmetics is on the rise. The men’s market has been analysed and the effects of brands, product choice and price of products are considered. The special focus of this study is on the untapped market of over 45 year old men who have disposable income and comprise a considerable part of the consumer population. The research problems and objectives are presented along with description of the qualitative and quantitative methods and the methodology of the research has been identified.