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Other Papers on :Adidas Group

Other Papers on :Marketing Plans

C/M/342. Adidas Footwear Marketing Plan UK

(2006, 4000 words)

The report has been designed to present the strategic marketing plan for the next 5 years for Adidas footwear in the UK. The report looks at the internal environment with the help of value chain and company background; external environment with the help of PEST analysis and competitive environment with the help of Porter’s five forces. Based on these analyses a 5 year marketing plan has been presented for the retention and attracting new customers in a highly competitive market. The report also presents implementation plan, budget and evaluation of the strategy.



 
   
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