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Other Papers on :Marketing basics

C/M/327. Analyse the extent to which effective and efficient marketing can be of value to a particular organization

(2006, 2500 words)

The paper begins with a brief overview the marketing concept stressing on the importance of effectiveness and efficiency before diving into the new paradigm of value based marketing. The paper looks into the concept of shareholder value and the role of marketing in maximizing it. Finally, the role of marketing in non-profit organization has been overviewed prior to a fitting conclusion.



 
   
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