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Other Papers on :Marketing Ethics

Other Papers on :Marketing Research

C/M/324. Ethical Issues in International Marketing Research

(2006, 1400 words)

The increasing diversity of the socio-cultural and economic environment in which research is being conducted, implies that international marketing practitioners will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In that vein the ethical issues associated also broadens. This paper looks at the ethical issues from three key vantage points: Client, Researcher and Respondents.
 
   
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