C/M/322. Marketing Communication Plan: Heatherton Park

The report provides an in-depth market communication plan for one of activity-based tourist spots in the South West Wales names Heatherton Leisure Park. In order to devise the marketing communication plan for the park, the report uses the Marketing Communications Planning Framework (MCPF) developed by Chriss Fills. The first section of the report is Context analysis, which covers customer, business, internal and external context. Other sections include promotional objectives, promotional strategy, communication mix, implementation, control and evaluation.