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C/M/319. Brand and customer relations in media companies

(2006, 2000 words)

The paper sets to examine three media organisations – Yahoo! Inc., BBC, and the News Corporation – to see on what basis they are competing. Two competitive advantage factors only are scrutinised in the work: powerful brands and intimate customer relationships. The author then analyses which is more relevant for growth and commercial success of the three companies under consideration. The paper also touches upon the challenges that each of the organisations is facing.
 
   
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