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Other Papers on :Banking Industry

Other Papers on :Consumer Behaviour

C/M/298. Comparing three banks with Fishbeins model

(2006, 3700 words)

The research compares consumer beliefs towards three leading UK banks: Lloyds, HSBC and RBS. The paper develops questionnaire in the basis of secondary research which contains the salient beliefs of consumers towards the brands of concern.



 
   
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