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Other Papers on :Lloyds Bank & TSB Group

Other Papers on :CRM

C/M/282. Lloyds TSB: CRM

(2006, 1000 words)

This report looks at the current CRM strategy employed by one of the largest UK banks, Lloyds TSB. The report is focused at different techniques introduced by the bank in the fields of customer segmentation, market research, management of customer database and customer care program to boost its ailing customer satisfaction. The data used in this report has been extracted from authentic secondary sources. The conclusion is based on a recommendation for the bank for their future CRM positioning.



 
   
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