C/M/27. Marketing Communications Plan for British Airways

The aim of this project was to analyse current British Airways campaign and propose new one for the future. This project has been proposing two integrated campaigns for British Airways. The point in these two campaigns is that they work in parallel and support each other. They will build different images of British Airways in the eyes of different customers, but the safety, which people seek will be the key element in both of them. It is obvious, that target customers of one campaign will see the advertising, targeted onto others, but in this case elderly people will remember their working years, and feel, that British Airways is inevitable part of their lives and the working people will be looking for the future to travel on British Airways for their personal enjoyment. In both cases British Airways will win.