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Other Papers on :NHS

C/M/279. Importance of Customer Centrality in NHS Services

(2006, 3150 words)

This paper presents the marketing issue of customer centrality for business and organizational success. The main emphasize of the report is given to applying customer orientation and customer-centred strategies in the case of National Health Services. Presents literature review on marketing of customer centrality an further recommendations to improve the performance of NHS.
 
   
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