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Other Papers on :Research Methods

Other Papers on :Marketing Research

C/M/277. Use of Perceptual Mapping for Consumer Research

(2006, 2800 words)

This article discusses the application of perceptual mapping technique for marketing research, and particularly for consumer research and market positioning strategies. Main emphasis is given to presenting the essence of perceptual mapping, how it can be applied and its major benefits for marketers.



 
   
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