C/M/266. The Financial Times (FT) Group: Strategic Analysis of the Newspapers Business Segment

The newspaper industry is going through difficult times as consumers are increasingly relying on electronic media for information and entertainment. The paper examines the FT Newspaper business unit of the FT Group, which itself is part of Pearson plc. The author analyses the strategy of the business unit on the basis of the Bowmans strategy clock, reveals the segments tangible and intangible resources and strategic capabilities and examines the financial performance of the whole company and of the business unit in times of hyper-competition and changing customer tastes. The newspaper industry is also looked at in light of the recent trends and developments. Where appropriate, recommendations are given as to what steps the company may wish to consider in order improving its market position and financial results.