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Other Papers on :Marketing and Advertising Strategy

C/M/257. B-2-B Marketing Strategy

(2005, 2700 words)

The work analyzes and recommends the B-2-B marketing strategy adopted by one of the medium-sized mortgage broker and packager in London. The analysis is based on the interviews conducted with the senior management of the firm and also from its B-2-B partners. The report looks at the intricacies of marketing mix for the financial services sector and recommends an 18 months marketing plan.



 
   
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