C/M/244. Marylebone Oxygen bar marketing

This paper evaluated the Oxygen Bar from the marketing perspective. The work is divided on four parts. In the first part segmentation and targeting for the business have been discussed. The target groups were designed and evaluated. The second part discusses pricing strategies, applicable for Oxygen Bar and multi segment pricing policy was considered there too. Third part of the report analyses the business from operational perspectives, namely the daily encounters, the business meets, and the ways of managing them for the business smooth running. Staff and approximate prices have been estimated in this part. The fourth part, the promotional campaign was developed for Oxygen Bar and the ways to evaluate the business effectiveness were outlined.