C/M/240. A review of the current and future marketing environment with specific reference to marketing technology

This report focuses on an analysis of the current and future marketing environment with specific emphasis on marketing technology in order to identify whether or not marketing technology is moving away from marketing. The report is in two parts, a PESTLE analysis of the current and future marketing environments followed by an analysis of the impact of marketing technology on the function of marketing. The report finds that while marketing technology has had an unprecedented impact on the way organisations need to be structured and in the way they operate; moreover, it is possible that the technology may be moving away from marketing, there is a very key strategic role for marketing managers within the business environment .