Introduction. The aim of this project is to analyse UK food and drug industry
for investment purposes. Analysis will include PEST and Porter
frameworks, investigation of major and minor players in the
industry. Present situation on the market will be analysed with
reference to the past events and future development will be
predicted. Companies analysed: Tesco, Sainsbury, ASDA, Somerfield,
Safeway, Morrisons, Iceland.
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