C/M/238. Harrow Oxygen Bar: Marketing Questions and Answers

This paper examined the setting up of an Oxygen Bar in Harrow from a marketing perspective. Taking a question and answer style, the paper addressed three marketing issues: First, using a PESTLE analysis, the success of the Oxygen Bar in the medium term was analysed and the attractiveness of market entry was assessed. Second, using the notion of market segmentation, potential target markets and customer profiles for the Oxygen Bar were identified. At the same time, a proposed marketing mix to be implemented was put forward. Finally, the staffing and equipment resources required to run the Oxygen Bar for a period of a week was detailed.