C/M/237. A study of the penetration of the internet on an international basis and a consideration of the implications this has for global companies

This report is in two sections. The first describes the degree of penetration of the World Wide Web in consumer markets in America, Asia, Australia and Africa, giving reasons for the differences. The report has found that the degree of penetration is related to the economic situation in each country. The second part of this report discusses the implications of that for firms with a global reach. It has been found that this information is valuable for developing market awareness as well as a sales and distribution channel; however firms also need to be aware of other environment factors. The report refers to the strategy and experience of Proctor and Gamble investing in China and of Amazon.com.