C/M/232. Foxtons Ltd: Marketing Dynamics

This report presents the analysis of the UK real estate firm – Foxtons Ltd, including the assessment of its external environment conducted into PEST analysis and companys operations conducted in SWOT analysis. The main emphasis is given to marketing analysis, where the author provides the insight into companys commitment to such issues as marketing orientation and customer focus, service quality and customer satisfaction. The author suggests the growing importance of internal marketing and the use of information technologies in order to gain competitive advantage. The recommendations are also provided in the report to show how any potential marketing problems could be resolved for effective marketing practices.