C/M/227. The analysis of implementation strategy for introducing new menu

The present paper discusses the advantages and pitfall of the implementation plan of introducing new menu in a pub. The pub has introduced new menu items to match the changing socio-cultural tendencies of target customers. The analysis looks at the way the change reflect current market demand, matches competitors offer and fits into firms goals. The particular focus is made on the way implementation affected 7Ps of the pub as product, price, place, promotion, process, people and physical evidence. The areas fro improvement are discussed.