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Other Papers on :Marketing Plans

C/M/226. Introduction of new menu in a British pub

(2005, 3000 words)

The present paper is a project proposal for the introduction of a new menu in a British pub. The proposal justifies the introduction of new menu items with the importance of menu as selling mix element, existing competitive pressure and differentiation requirements. The proposal sets out the plan of change activities which include the undertaking of the market research, the development of operational procedures and consideration of monitoring and contingency measures.



 
   
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