C/M/225. Marketing plan for a UK pub

This a marketing plan of a UK pub situated in a city centre. The plan provides a situational analysis of the consumption tendencies of alcohol drinks, eating out trends and the impact of inbound flows of tourists on pubs turnover. On the basis of situational analysis and SWOT the plan suggests a marketing strategy which aims at increase of the customer yield, brand awareness and overall sales growth. The marketing strategy describes segmentation approach and suggests the use of 7Ps to achieve the set objectives. The monitoring section provides the guidelines for the monitoring of the results.