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Other Papers on :Marketing Plans

C/M/219. Strategic Marketing Plan for a New Investment Bank in Australia

(2005, 4100 words)

This report presents a strategic marketing plan for a new small investment bank of Capital Investment Partners ltd in Australia. The paper considers portfolio analysis of Boston Consulting Group (BCG) matrix, the GE/McKinsey multifactor matrix and the framework of Porters Five Competitive Forces. And it provides further analysis of marketing segmentation and service marketing mix.
 
   
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