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Other Papers on :Marketing Environment

C/M/218. Market-Led Strategic Change

(2005, 3200 words)

This report presents the main outlines of the concept of market-led strategic change. Identifies a new approach to marketing and examines the problems faced by the organisation seeking to become market-oriented and market-led. The report also evaluates the contribution of Piercy's theory on the market-led strategy and the perceptions of marketing for sustainable competitive advantage.



 
   
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