C/M/204. Methods of inquiry, research methodology

This paper performs the research methodology and inquires survey. The research methodologies like quantitative and qualitative approaches were analysed in terms of pros and cons. The case studies of Mintel marketing data, Burger King and the Evergreen Company were taken into survey. The variables choice for research of Burger King product consumption was analysed. The questionnaire, constructed for the Evergreen's company research, questioning whether to open a day-care centre, was analysed in terms of its validity and inquiry survey appropriateness. SPSS statistical analysis tool was applied to calculate correlation coefficient for the time with the company and regression equation with the number of sales as the dependent variable.