C/M/194. Pakistani Muslims and their buying habits and motivations for shopping

This paper performs a research in buying habits and motivations of Pakistani Muslims in the UK for shopping for ready made meals and pre-packaged meat. The research is performed in two parts: firstly the secondary research was performed on a base of researches of academics and theorists in this area. The theoretical frameworks, factors such as social, cultural, psychological and economic were scrutinized and their impact on the shopping behaviour and motivation was evaluated. The theoretical frameworks were implicated to empirical evidence of the case study. Second part conducts evaluation of quantitative research findings. Finally, the paper concludes by comparing the theoretical and practical findings and giving some recommendations.