C/M/183. Clothing retailing business in the UK: marketing analysis

This paper performs marketing analysis of small clothing retailing business in Northampton, UK. The business unit was evaluated in terms of its competitive advantage. Firstly, the retailing market in the UK was evaluated along the 7Cs framework components. Next, the target market and the catchments area were analyzed. The most appropriate location of the business unit in the Northampton was chosen and justified. Then, recommendation - in the 'context of creating a competitive advantage' were given in relation to the promotion plan, store design, security issues, staffing, promotional tools to be applied and promotional events. The website cloth selling idea was evaluated. Finally, the paper concludes by highlighting the key points.