C/M/180. Internet music search engine Promotion Campaign

This report performs promotion campaign for Internet music search engine to be launched. Promotion strategy was developed on the analysis of music market, potential consumers and the product (music). SWOT analysis and brand core values triangle evaluations helped to choose a direction for the strategy. Promotion plan was developed with sorting out the optimal communication tools, such as advertisement, sales promotion and publicity with the account for the main strategic objective and the target market. Corresponding budgeting was made, and the company integration was performed with description of possible obstacles for the integration and the ways to solve those problems. Finally, the campaign effectiveness measurement necessity was evaluated, and the ways to perform the measurement were proposed at different stages of the campaign.