C/M/178. Analysis of the Process of Contextual and Cultural Change in British Airways over the Past Three Decades

This report goes into the depth of analysis of cultural and contextual change, which took place in British Airways, starting from 1980 up to the current day. The company undergone a tremendous transformation from being BA "Bloody Awful" to becoming "Word's Favourite and Europe's most profitable" airline. The detailed account of the cultural and contextual changes (including the role of CEOs) that have been taking place during this period are simultaneously assessed by the researcher using various academic theories, namely, those on motivation, leadership, culture and so on. Moreover, the researcher is providing a brief overview of the personal management style and opinion on how should actually people be managed.