C/M/174. Organizational Change: A Case Study of Macdonald Hotels Group

This report presents a case study of Macdonald Hotels Group' and company's strategies for change implementation. Describes a scenario in which the company has experienced an organizational growth to approximately three times it's current size. The recommendations are provided on highlight what the company needs to adapt and change in order to cope with such a dramatic growth, remaining efficient and effective in it's business practises. An appropriate business structure is also suggested in the report for a successful expansion strategy of the chain into the European market.