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Other Papers on :Marketing Plans

C/M/172. Marketing Plan of a New Tourism Destination for London

(2005, 2400 words)

The report presents a marketing plan for a new proposed London tourism mixed-use development. The author gives an insight into the essential elements of marketing strategy, including the analysis of marketing segmentation, estimated investigated demand for the project, competition supply of relevance and SWOT analysis. The main part of the report is dedicated to the close examination of the integrated marketing mix, referring to the seven Ps.



 
   
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