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Other Papers on :CRM

C/M/170. Critically evaluate CRM implementation in companies and outline benefits and drawbacks using concrete examples.

(2005, 1500 words)

This essay critically evaluates the implementation of Customer Relationship Management (CRM) systems in companies. It outlines the benefits and drawbacks of implementing CRM systems in organisations, illustrating them with examples. As eloquently put by McDonald (2000), 'There is no doubt that CRM can be a major factor in achieving competitive advantage…but get CRM wrong and customers leave, never to return.'
 
   
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