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Other Papers on :Strategic Analysis

Other Papers on :Coca-Cola

C/M/148. A case study analysis of Coca-Cola Enterprises: strategic management, organisational change, Total Quality Management, Human Resource Management and employee engagement

(2005, 3500 words)

This case study, which looks at one of the worlds most well known companies, Coca-Cola Enterprises, examines the impact that the two initiatives, Total Quality Management and employee engagement, have had on the company. Areas theoretically and practically explored include strategic management, organisational change, and Human Resource Management.



 
   
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