C/M/131. Strategic Marketing Plan for Real Burger World Company

This marketing plan is based upon the case scenario of the RBW Company, which is a new business, which has been operating for just over a year. The business has a revolutionary concept of offering fast food, which healthy and affordable. As any new business, RBW has done many mistakes, which are highlighted in the plan along with recommendations of the possible solutions. The plan is prepared in accordance with industry and academic (Kotler, Porter) standards but does not include much of the financial analysis due to the initial limited information available.