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Other Papers on :Clothing and Apparel Industry

Other Papers on :Marketing Mix

C/M/128. Marketing mix strategies of UK High Street retailers

(2004, 4000 words)

The paper discusses the importance of marketing mix strategy for UK clothing retailers. On the basis of various companies it shows the current content of 4PS and the way it is utilised by fashion retailers. The position map is used to distinguish and compare marketing mix strategies of such retailers as Harrods, Selfridges, Gap, M&S, New Look and Mathalan. The discussion introduces the real-life examples of the marketing approach in clothing retailing, outlines the competitive basis and shows the cost of misfit.



 
   
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