C/M/126. Preparation to a marketing exam - answers to 4 questions assessing the situation of the Big Four High Street Banks.

The four questions provide information in regard to assessment of on-line banking market for the Big Four Banks (Barclays, Lloyds, HSBC and Natwest), application of the Porter's Five Forces model in regard to on-line challenge, SWOT of the Big Four, suggesting how can they retain their competitive advantage and what are the main sources of such advantage. Finally, assessment of how can the marcoms improve Big Fours' performance. The questions are:1. What is your assessment of the UK on-line banking market for The Big Four UK Banks? 2. Apply The Porter's Five Forces Model to The Big Four UK Banks-Dealing with the Online Challenge? 3. Identify Strengths, Weaknesses, Opportunities, and Treats of The Big Four UK Banks? Highlight the key issues from the SWOT - summary of the issues and implications for The Big Four UK Banks? How might The Big Four UK Banks retain its competitive advantage? Identify a significant source of competitive advantage that they possess in terms of competing in the on-line market? 4. What can marketing communications do to improve The Big Four UK Banks' performance?